The Mud Room is a pottery studio located in Grand Rapids, Michigan, who hosts sessions for painting your own pot, but you can also throw your own pot in their full-scale studio. The refresh was a modernization of the brand taking a new spin on an older logo. The choice of sage green reflects the calming atmosphere, and the font was updated to a more contemporary using style Sans Serif font. The advertisements and marketing tactics use visuals and messages that promote hands-on creation to draw in a larger crowd. Considering the pandemic and everyone wanting to do more things from home, The Mud Box is a new innovative idea for this brand allowing customers to create their own pots at home without the need of visiting the studio in person.